Saying goodbye to the Google Website Optimizer Blog

Thanks to everyone who has been a loyal reader of this blog over the last few years. As we’ve launched Content Experiments in Google Analytics and continue to evolve that feature set, from now on we’ll post about website testing and experimentation on our main Analytics blog, and we’re retiring this one.  We encourage you […]

Spurious conversions in Website Optimizer reports

We have gotten reports of spurious conversions appearing in Website Optimizer reports over the last few days.  We have since fixed the underlying problem and reprocessed the affected data.  Please do let us know if you still see any problems with the numbers in your reports.  We apologize for the inconvenience. Posted by Enrique Muñoz […]

Upcoming Seminars for Success: Learn Website Optimizer & Google Analytics

Website Optimizer and Google Analytics are both tools that can help you increase your ROI on your website. Like any tool, you can get more out of it with training, such as our Seminars for Success. Seminars for Success are all-day, in-person trainings on Google tools. They are led by our Authorized Consultants, who are […]

New Website Optimizer feature: Experiment Notes

Part of running a good experiment is documenting what you are testing and the results. We released a new feature today called experiment notes, which helps you include documentation as part of your testing. For any of your experiments you can now add your own annotations. What you put in your note depends on what […]

Upcoming webinar: Planning and Running Your First Experiment in Website Optimizer

A little while back we hosted a webinar with Tim Ash, one of our Website Optimizer Authorized Consultants, on the 7 Sins of Landing Page Design. Thousands of people watched the webinar, and for many it sparked the question, “Now I know why visitors aren’t converting, but what do I do about it?” To guide […]

Join the Website Optimizer team at eMetrics in Washington DC

I’m blogging from 30,000 feet on my way from San Francisco to Washington DC (thanks Virgin) to let you know that the Website Optimizer team will be at the eMetrics Marketing Optimization Summit in Washington DC this week. If you’ll be at eMetrics please come by the Google booth or the Google room to say […]

Introducing the Website Optimizer Experiment Management API

Today at the eMetrics conference in Washington DC we announced the new Website Optimizer Experiment Management API. The API allows for the creation and management of experiments outside of the Website Optimizer interface. I’d like to share a bit about why we are so excited about the API. Today, creating and launching a Website Optimizer […]

Using Website Optimizer with Google Analytics – Case Study with Catalogs.com

The following is a guest post from Julie Ferrara-Brown, Director of Quantitative Analysis for WebShare. WebShare is one of our Website Optimizer Authorized Consultants. The case focuses on exploring more than just a single conversion. Often, optimizing a site means more than optimizing for a single conversion. Understanding how your test pages and sections affect […]

Two webinars now up on the Website Optimizer YouTube channel

It’s a great week for the Website Optimizer YouTube channel. On the heels of Dan Siroker’s talk, How we used data to win the election, we just posted two recorded webinars. The first webinar is Planning and Running your First Experiment with Website Optimizer. David Booth, one of our authorized consultants, gives an outstanding presentation […]

​25 Google Website Optimizer Tips for Better Product Pages

​Late last year, a fantastic post went around the Internet with 55 Google Website Optimzer Tips and Tricks. Today, we have a sequel for you. This is a guest post from Khalid Saleh, who is the president and cofounder of Invesp, an ecommerce conversion rate optimization company. ​ Increasing e-commerce conversion rates is challenging. With […]