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The course itself is available both online and on DVD and contains almost 4 full hours of step by step instruction around how to identify test pages, plan and implement your experiments, and read and interpret the reports. Advanced topics like sample size calculation, Google Analytics integrations and dynamic page testing are also covered among a wide variety of conversion optimization and testing topics.
I sat down with David and asked him to share with us what he likes best about this new course, and here’s what he had to say:
A video course is great for a few reasons: First, it lets you accomplish things you can’t necessarily do in other formats. As an example, in this course we have start to finish screen captured demonstrations of how to create a new test, tag your pages with Javascript, and then launch both A/B and Multivariate tests. Someone watching this course can actually see it happening and not have to rely on instructions or a help file.
I also like the variety of learning styles that can be accommodated by what the lynda.com team has put together. If you’re a visual learner, you’ll love this – there’s a nice mix of presentation styles, screen captures and visual aides throughout the whole course. If you learn by doing, you’ll enjoy the step by step, narrated demonstrations you can follow along with.
And it’s all broken up into videos that are just a few minutes long. If you want to block off a morning and watch it straight through you can, but if you want to catch a couple of videos when you’ve got 15 minutes of down time you can get through it that way too. Or if you just have a question on a specific topic, such as when to use A/B vs Multivariate, you can jump directly to that video and have your answer a few minutes later.
Take a look at the trailer below:
Well, we like things that make it even easier to use Google Website Optimizer in even more effective ways, so thanks Dave. You can find the course at lynda.com!
Posted by Trevor Claiborne, Website Optimizer team
