Introducing the new Google Play Music

Whether reminding you to leave to catch your flight, helping you find pictures of your daughter’s recital, or suggesting the right Smart Reply, Google builds tools that help you make the world of information more accessible and useful. And at Google Play Music, we strive for the same.

Building on our commitment to help you find the right music for any moment, today we’re introducing the new Google Play Music — a fresh take on our music streaming service that is smarter, easier to use, and much more assistive.

To deliver that, Google Play Music uses machine learning to figure out what music you like and then mixes in signals like location, activity, and the weather along with hand-picked playlists to personalize music for wherever you are and whenever you want tunes. Starting this week on Android, iOS and the web, the new experience will roll out globally (62 countries, to be precise).

DON’T THINK TWICE, IT’S ALL RIGHT

To provide even richer music recommendations based on Google’s understanding of your world, we’ve plugged into the contextual tools that power Google products. When you opt in, we’ll deliver personalized music based on where you are and why you are listening — relaxing at home, powering through at work, commuting, flying, exploring new cities, heading out on the town, and everything in between. Your workout music is front and center as you walk into the gym, a sunset soundtrack appears just as the sky goes pink, and tunes for focusing turn up at the library.

GPM Thriller

WHAT YOU WANT? BABY I GOT IT

The new Google Play Music has a brand new home screen built just for you. Think of it as the ultimate personal DJ—one who listens not only to what you like, but also when you like it, so the music that you care about now is always at the top of your screen. Maybe that's your favorite new release on Friday, the dance party playlist you listen to after work, or more music from a new artist you've just fallen in love with. Regardless, it will be there waiting for you to press play. Powered by Google's machine learning systems and honed by our team of expert music curators, your experience will keep evolving (and improving) as we get to know you better.

PLEASE DON’T STOP THE MUSIC

No connection? Lost in the desert? No problem. Well...except for the lost part (try Google Maps for that). When you subscribe, you’ll always be prepped with an offline playlist based on what you’ve listened to recently. As long as you remember to charge your phone, you’ll have your favorite tunes, even if you forgot to download them ahead of time.

From parks to airports to bars, whether you're walking, biking, or driving, the right music makes any moment better. With the new Google Play Music, we’re here to help with the perfect soundtrack for the things you do every day. After all, the only thing better than finding the perfect music is the perfect music finding you.


The Official Google Blog

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If you ever dreamed of playing in a band, now’s your chance to be a rock star. JAM with Chrome is an interactive web application that enables friends in different locations to play music together in the Chrome browser on their computers. No matter what your level of talent—from daydreaming air guitarist to music pro—you can JAM together in real time over the web.

When you enter the site, you can choose from a selection of 19 different instruments, from acoustic and bass guitars to drum kits and keyboards. Once you get playing, you can switch instruments as often and as many times as you like.

In the default “easy mode” you can experiment by clicking individual strings, drum pads or keys, or you can play around with the four different autoplay functions and let the machines do the work. Switch to “pro mode” to play any instrument using your keyboard.

Invite up to three friends in different locations to join your JAM via the sharing buttons on the site. Here’s “Keyboard Cat” jamming with his friends:

JAM with Chrome is a Chrome Experiment that uses the latest modern web technologies, including HTML5 features such as the Web Audio API, Websockets, Canvas and CSS3. For more detailed information on the technologies used, check out the technology link in the app.

Go on, get the band together at jamwithchrome.com.

(Cross-posted from the Chrome Blog)


The Official Google Blog

Google Play and YouTube offer the latest new movie releases and your favorite TV shows to enjoy on your Android phone or tablet and on the web. But you’ve been missing one critical thing…Stewie Griffin. We’re happy to share that Stewie, “Family Guy,” and more than 600 other titles from Twentieth Century Fox will soon be joining the catalog for you to rent or buy on Google Play and YouTube.

Today you can buy Fox’s new release Prometheus in HD, available three weeks ahead of the Blu-ray, DVD and video-on-demand release. And over the next few weeks you’ll be able to rent or buy your favorite Fox movies like X-Men, Ice Age and Black Swan, and TV shows like “Glee,” “Modern Family,” “New Girl” and many more.

These new titles will be available first in the U.S., and we’ll be bringing them to more countries soon. We’re now working with all six of the major film studios and many independent studios to bring you the best new releases and your favorite classics to rent or own.


The Official Google Blog

From time to time, we post about how entrepreneurs have used Google tools to build successful businesses—both on and offline. Today, we’re recognizing a group of businesses that have used a particular online platform—YouTube—to grow their customer base. - Ed.

You’d be hard pressed to run into someone who hasn’t heard of a musician or two that have gotten their big break on YouTube (Justin Bieber ring a bell?). But success on YouTube isn’t limited to aspiring celebrities: we’ve also seen a growing number of businesses that have either gotten their start on YouTube or grown an existing business with video.

To recognize these businesses and their work in fostering a culture of entrepreneurship on YouTube, we’re introducing our first ever YouTube Marketing Ambassadors—a group of outstanding organizations that have used YouTube to drive sales and grow operations. We’ve invited nine businesses from across the country to participate in this program, and last week our YouTube Ambassadors joined us at our headquarters for a two-day summit to meet with executives and learn more about online tools for businesses.

Hanging out with our Ambassadors at the YouTube headquarters. Check out more photos on Google+. Photo credit: Bryan Davis.

Our Ambassadors span a variety of industries, from knitting to motorcycle gear to musical education. Each has a unique customer base and distinct business objectives, and yet, video has helped each and every one of them achieve their goals:

Find new customers from around the corner and across the world

  • BerkleeMusic.com (Boston, Mass.) - Berkleemusic.com is the award-winning online extension school of Boston's Berklee College of Music. To encourage enrollment for online courses, this renowned school posts video music lessons and in-depth clinics with professors to give prospective students a true-to-life preview of online study with Berkleemusic.com. Bringing access to Berklee’s acclaimed curriculum to students around the world, Berkleemusic.com has taught over 30,000 students from 135 countries since 2002.
  • Undercover Tourist (Daytona Beach, Fla.) - If you’ve ever planned a theme park vacation and wanted more than what’s offered in travel guides, you’re not alone. This travel business uses first-person videos to show the rides, shows and experiences offered at their partner destinations in Florida to potential customers around the world. The destinations now attract approximately 14% of their customers from the U.K., Australia, and Germany.
  • VeryPink.com (Austin, Tex.) - Owner Staci Perry discovered a global classroom on YouTube, and now she offers knitting instruction classes and patterns online as a full-time business. Thanks to Google Translate and closed captioning on her videos, she has students in Greece, Turkey, Thailand, Italy, India and Syria—just to name a few.

Spark a conversation

  • ModCloth (San Francisco, Calif.) - ModCloth, an online retailer selling vintage-inspired clothing, engages fans with how-to tutorials, behind the scenes tours and DIY videos (ever try your hand at DIY studded socks?). Their video contests have earned them nearly a million video views from happy ModCloth brand evangelists.
  • Richard Petty Driving Experience (Concord, N.C.) - To show that there’s nothing quite like being behind the wheel of a NASCAR race car, the Richard Petty Driving Experience team records celebrity customers’ reactions after their final lap around the racetrack and uses the videos as compelling testimonials.
  • Rokenbok (Solano Beach, Calif.) - This toy company transformed itself into an e-commerce powerhouse, gaining 50% of all customers from their YouTube videos. They also encourage fans to upload their own videos, which they regularly feature on their YouTube channel.

Launch a new product

  • BBQ Guys (Baton Rouge, La.) - To showcase their collection of high-end BBQ grills, the BBQ Guys film video reviews of new products so customers can get a personal walk-through of all the features and how they perform in action.
  • RevZilla (Philadelphia, Pa.) - RevZilla co-founder Anthony Bucci deconstructs highly technical motorcycle gear through simple video reviews, giving tips on sizing and features. They’ve filmed more than 1,400 videos to help motorcyclists shop with confidence.
  • Zagg (Salt Lake City, Utah) - ZAGG drives traffic to their website with engaging scratch test TrueView video ads showcasing their clear protective shield for electronics. Their iPhone 4 Scratch Test alone has more than two million views.

We’ve awarded these Ambassadors with a badge for their YouTube channel and retail storefront, and will feature them on the YouTube homepage. To pay it forward, each Ambassador will mentor a nonprofit organization of their choice on how to get started with a video presence on YouTube. They’ll also host Google+ Hangouts throughout the year to share their strategies. To find out when the Ambassadors will be hosting a Hangout, stay tuned to our YouTube for marketers Google+ page.

Meet one of our Ambassadors, Rokenbok toy company

To learn more about how to bring your business to life with YouTube, visit the Get Started page, or if you already have a video and want to learn how to promote it, read about the new AdWords for video on the YouTube blog.


The Official Google Blog

Entertainment is supposed to be fun. But in reality, getting everything to work can be the exact opposite—moving files between your computers, endless syncing across your devices, and wires…lots of wires. Today we’re eliminating all that hassle with Google Play, a digital entertainment destination where you can find, enjoy and share your favorite music, movies, books and apps on the web and on your Android phone or tablet. Google Play is entirely cloud-based so all your music, movies, books and apps are stored online, always available to you, and you never have to worry about losing them or moving them again.

With Google Play you can:

  • Store up to 20,000 songs for free and buy millions of new tracks
  • Download more than 450,000 Android apps and games
  • Browse the world’s largest selection of eBooks
  • Rent thousands of your favorite movies, including new releases and HD titles

Starting today, Android Market, Google Music and the Google eBookstore will become part of Google Play. On your Android phone or tablet, we’ll be upgrading the Android Market app to the Google Play Store app over the coming days. Your videos, books and music apps (in countries where they are available) will also be upgraded to Google Play Movies, Google Play Books and Google Play Music apps. The music, movies, books and apps you’ve purchased will continue to be available to you through Google Play—simply log in with your Google account like always.

To celebrate, we’ll be offering a different album, book, video rental and Android app at a special price each day for the next week in our “7 Days to Play” sale. In the U.S., today’s titles include the collection of top 40 hits Now That's What I Call Music 41, the popular game Where's My Water, the novel Extremely Loud and Incredibly Close and the movie Puncture for just 25 cents each. In addition, you'll find great collections of hip-hop, rock and country albums for $ 3.99 all week, detective novels from $ 2.99, some of our editorial team's favorite movies from 99 cents, and our favorite apps from 49 cents.

In the U.S., music, movies, books and Android apps are available in Google Play. In Canada and the U.K., we’ll offer movies, books and Android apps; in Australia, books and apps; and in Japan, movies and apps. Everywhere else, Google Play will be the new home for Android apps. Our long-term goal is to roll out as many different types of content as possible to people around the world, and we’ll keep adding new content to keep it fresh.

To learn more, head over to play.google.com/about or keep up with the latest on our Google+ page. If you’re headed to Austin later this week for South by Southwest, come to the Google Village to see Google Play in action. We can’t wait for you to try Google Play and experience a simpler way to manage your entertainment.


The Official Google Blog

From time to time we invite guests to the blog to talk about a topic of interest. We’re thrilled to have Rob Reiner, actor and director, join us today. -- Ed.

I want to invite you to come to YouTube on Saturday, March 3, to watch a reading of a powerful new play, 8, about marriage equality and the Proposition 8 trial.

The play, written by Academy Award winning screenwriter Dustin Lance Black (Milk), is an account of the case filed by the American Foundation for Equal Rights (AFER) in the U.S. District Court in 2010 to overturn Proposition 8, a constitutional amendment that eliminated the rights of same-sex couples to marry in the state of California. Framed around the trial's historic closing arguments in June 2010, 8 provides an intimate look at what unfolded when the issue of same-sex marriage was put on trial in the U.S.

At the time of the trial, the Supreme Court ruled against allowing cameras in the courtroom, preventing anyone outside the court from witnessing the proceedings. Today, we’re able to give people around the world a look at what happened behind closed doors via the live stream of this reading of 8 on AFER’s YouTube channel.

I hope you'll join me, George Clooney, Brad Pitt, Martin Sheen, Kevin Bacon, Jane Lynch, Matthew Morrison, Jamie Lee Curtis and others who will be performing in the West Coast premiere this Saturday evening at 7:45pm PT (pre-show begins at 7:30pm PT). Tune in to youtube.com/americanequalrights to watch the event live streamed from the Wilshire Ebell Theatre in Los Angeles, Calif.


The Official Google Blog

OK Go play with Chrome

(Cross-posted on the Google Chrome Blog)

We all have a song or a personal soundtrack that speaks to us. But it doesn’t always say exactly what we want it to say.

In All is Not Lost — an HTML5 music collaboration between the band OK Go, the dance troupe and choreographers Pilobolus, and Google—you can embed your message in a music video and have the band dance it out. The band and Pilobolus dancers are filmed through a clear floor, making increasingly complex shapes and eventually words—and messages you can write yourself.

All is Not Lost is built in HTML5 with the browser Google Chrome in mind. Different shots are rendered in different browser windows that move, re-size and re-align throughout the piece. With HTML5’s canvas technology, these videos are drawn in perfect timing with the music.

OK Go are well-known for their delightfully creative music videos, including Here It Goes Again, their first work featuring half a dozen treadmills, and This Too Shall Pass, based around an extraordinary Rube Goldberg machine—both of which have become extraordinarily popular on YouTube. We’re excited to collaborate with them on another project that finds its natural home on the web.

This project also has a special significance for the team here at Google Japan, who worked on this collaboration alongside OK Go. In the wake of the devastating Tōhoku earthquake, the band suggested using All is Not Lost as a message of support to the Japanese people during this difficult time.

All is Not Lost is best experienced in Chrome at allisnotlo.st. For web developers curious about how the experience was created, you can read more on the Google Code Blog.


The Official Google Blog

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