Declared the “monarch of mountains” by Lord Byron, the Mont Blanc massif is shrouded in mystery, rolling clouds and imposing snowfields. One of Europe’s highest peaks, the wild terrain of the famed mountain range is reserved for ardent mountaineers and intrepid explorers. Starting today in Google Maps, you can get an up-close, 360-degree look at the breathtaking beauty of Mont Blanc. Following last year’s first-ever vertical imagery collection of El Capitan in California’s Yosemite National Park, we partnered with world-renowned alpine photographers, skiers, mountaineers, climbers, and runners to collect Street View of Western Europe’s highest peak.

By working with legendary adventurers, the Street View team was able to capture the spirit of the massif in a way few witness firsthand. Run on the summit with Kilian Jornet—he holds the speed record for ascending and descending Mont Blanc in just 4 hours 57 minutes! Ice climb up a serac with record-setting alpine climber Ueli Steck, or go knee deep in powder alongside 14-time ski mountaineering champion Laetitia Roux and famed guide Patrick Gabarrou.

You can also join French climbing legend Catherine Destivelle on the imposing yet beautiful Aiguille du Midi, the 3842-meter peak near the Mont Blanc. Or, crouch below innovative filmmaker and free skier Candide Thovex as he soars through the air or has fun as only he can—by taking his skis from the snow to the grass.

Renan Ozturk, acclaimed cinematographer and National Geographic Adventurer of the Year, alpine photographer Jonathan Griffith, and Sender Films joined Google on Mont Blanc as part of the team.

If reaching the top is what you care about, elite guide Korra Pesce joined the troupe by carrying the Street View Trekker up and down the Goûter Route of Mont Blanc. Click through the Street View to get his first-person perspective of each step to the summit.

Unfortunately, Mont Blanc’s glaciers are receding due to climate change. You can learn more about how the rising temperatures are directly affecting the mountain from legendary guide Patrick Gabarrou, who describes the the glacial melt on the Mer de Glace. So this Street View imagery also serves as a digital record of Mont Blanc as it appears today, so future outdoor enthusiasts and scientists can look back at this time capsule to see how the mountain has changed.

Whether you choose to run up the Mont Blanc with Kilian Jornet or ski down with Laetitia Roux, we hope you enjoy reaching new heights in Europe’s beautiful and endangered mountain range.

Posted by Sandy Russell, Project Lead, Mont Blanc Street View

http://3.bp.blogspot.com/-i70rtEuFhaA/VqAgIN7MI2I/AAAAAAAAEtw/PXgYz379QtA/s1600/Ueli%2BIce%2BClimbing_25MB.gif Sandy Russell Project Lead Mont Blanc Street View
The Official Google Blog

From time to time we invite guests to post about subjects of interest and today we’re pleased to share a post from Guy Willoughby, Executive Director of the HALO Trust, a U.K.-based nonprofit dedicated to landmine clearance in post-conflict areas. Hear how HALO is using Google Maps for Business to fight the war against mines, clearing more than 1.4 million landmines worldwide. -Ed.

When conflicts end, making communities safe and livable often means removing dangerous remnants of war. “Getting mines out of the ground, for good,” as we say at the HALO Trust, has been our mission over the last 25 years. We work in more than a dozen countries and regions across the globe, clearing landmines and other explosives, many of which have been buried underground. While we’ve been in operation for almost three decades, there is still more to be done.

In Kosovo, where people are reclaiming their homeland after the conflict in 1999, we’re working in close cooperation with the government and local population to collect and share information about where mines are located. It’s a true community effort—farmers tell us where they’ve seen signs of mines and where accidents have occurred. It’s our job at the HALO Trust to take this data and make it usable, accessible, and visually compelling, so clearance becomes more efficient and happens faster.

One of our biggest challenges is keeping our field teams safe. We need easy-to-use tools that can help us find, map and clear hazardous areas without putting our operations at risk. Over the years, we’ve continuously improved our mine clearance techniques, including the deployment of Google Earth Pro.

Google Earth Pro makes it easier for the HALO team to do the dangerous and detailed work of finding and mapping at-risk areas. Because it’s based on the same technology as Google Maps and Earth, it’s easy for our teams to use and create maps without IT or GIS expertise. It’s a tool that is familiar to our employees and something they use in their daily lives, so we can start mapping right away.

The information we gather, including GPS references to landmines in the field, is imported into Earth Pro so that we can plot mine locations. We also use the incredibly detailed satellite imagery in Google Earth to identify and map hazardous areas. These high-resolution maps serve many people: from families who live near mines, to crews who clear them, and donors and other organizations that support us. When donors view the vivid interactive maps of our project areas—with mines so close to schools, farms and houses—they understand why the HALO Trust’s work is so critical.

Accurate maps from Google Earth Pro mean safer working conditions for our local teams, and faster progress toward our goals. In Kosovo alone, we’ve removed thousands of landmines, cluster munitions and other explosives. And with the help of Google’s mapping tools and our donors, we’ll be able to declare the country mine-free.

Posted by Guy Willoughby, Executive Director, the HALO Trust
The Official Google Blog

We hope you’ve had a chance to try the new Google Maps app for iPhone (announced last week and available for download in the Apple App Store). The app is designed to be simple—just to work whenever you need it. Still, we have a few tips to make finding things with Google Maps even faster and easier. All the tips are collected on our site but here a few of my favorites:

• Swipe to see more. In Google Maps a wealth of information is often just a swipe away. Whether you’re looking at search results or directions, you can swipe the bottom info sheet left and right to see other options. To get more details on any of the results, swipe that info sheet upward (or just tap it—that works too). Even with the info sheet expanded, you can swipe to see those other results.

• Place a pin. Get more information about any location by just pressing and holding the map. The info sheet that pops up tells you the address, lets you save or share the place, and best of all, brings up...

• Street View. By far the easiest way to get to Street View is placing a pin. Tap the imagery preview on the info sheet to enter into Street View, then explore! I recommend the look-around feature (bottom left button) which changes what you’re looking at as you tilt and move your phone.

Want to learn more? See the rest of our tips on the site. And as you explore the app on your own, share your own tips using #googlemaps. Most of all, enjoy discovering your world.

Posted by Vicky Tait, Consumer Operations, Google Maps
The Official Google Blog

People around the world have been asking for Google Maps on iPhone. Starting today, we’re pleased to announce that Google Maps is here—rolling out across the world in the Apple App Store. It’s designed from the ground up to combine the comprehensiveness and accuracy of Google Maps with an interface that makes finding what you’re looking for faster and easier.

The app shows more map on screen and turns mobile mapping into one intuitive experience. It’s a sharper looking, vector-based map that loads quickly and provides smooth tilting and rotating of 2D and 3D views. The search box at the top is a good place to start—perhaps by entering the name of a new and interesting restaurant. An expandable info sheet at the bottom shows the address, opening hours, ratings and reviews, images, directions and other information.

At the heart of this app is our constantly improving map of the world that includes detailed information for more than 80 million businesses and points of interest. Preview where you want to go with Street View and see inside places with Business Photos to decide on a table or see if it’s better at the bar. To get you there, you’ve got voice-guided, turn-by-turn navigation, live traffic conditions to avoid the jams and if you want to use public transportation, find information for more than one million public transit stops.

The world around us is constantly changing and, thanks to feedback from you, we make tens of thousands of daily updates to keep Google Maps accurate and comprehensive. Here’s a helpful hint for the new app: if you see something off, simply shake your phone to send us feedback.

To complete the Google Maps ecosystem, we’re also releasing the Google Maps SDK for iOS, and a simple URL scheme to help developers use Google Maps when building their beautiful and innovative apps.

The new Google Maps app is available for the iPhone and iPod Touch (4th gen) iOS 5.1 and higher, in more than 40 countries and 29 languages, including Chinese, Dutch, English, French, German, Italian, Japanese and Spanish. Please note some of the features mentioned in this post aren’t available in all countries.

Visit the App Store today and download the new Google Maps app. We believe this delightful new experience is a great starting point—and we’ll continue to improve Google Maps for you, every day.

Posted by Daniel Graf, Director, Google Maps for Mobile

The Official Google Blog

The holiday shopping season is upon us. Your favorite retail stores are already playing holiday tunes, promoting sales, and decking out their displays in red and green. But if flashbacks of people rushing all around you frantically trying to find gifts for everyone on their lists are giving you anxiety, fret not. This year you can use indoor Google Maps on your Android device to stay cool, calm, collected and most of all, one step ahead of the crowd.

On Black Friday and throughout this holiday season, simply zoom in to a participating store on Google Maps to devise your shopping game plan. An indoor floor plan with helpful labels will automatically appear, and the familiar “blue dot” icon will help you figure out the fastest way to the accessories department, the food court when you need to refuel, and the closest restroom or ATM when you need a break from your marathon shopping session. For many locations, you can even get indoor walking directions to find the best route from one store to the next.

These accurate, easy-to-use indoor maps are available for a number of popular retail locations across the globe including many local malls and select Best Buy, Nordstrom, Macy’s, Bloomingdale’s, Harrod’s, Selfridges, John Lewis and other stores. With the help of your Android device, you can beeline it to the camcorder you’ve been eyeing for your dad, and then quickly make your way to that sweater you know your sister will love. For list of additional venue partners, including some in Belgium that just became available today, check out this list.

We hope these indoor maps make finding your way in and around retail stores easier, less stressful and more efficient this holiday season. To access them, simply update Google Maps on your Android by visiting Google Play on your phone or desktop. Happy holiday shopping!

Posted by Cedric Dupont, Product Manager, Google Maps

The Official Google Blog

Inspiration comes in many shapes and forms. For U.S. Marine Sgt. Winston Fiore, it was a news article about the International Children’s Surgical Foundation (ICSF) and Dr. Geoff Williams, who provides free facial-reconstructive surgeries for children with cleft lips/palates in developing countries. Although cleft palates are quite correctable, if left untreated the deformity can cause serious health issues. Many children don’t have the surgery because the cost of each procedure ($ 250 USD) is out of reach for their families.

Inspired to do something to help, Winston set out on a 5,000-mile trek across Southeast Asia to raise money and awareness for the ICSF—a mission he dubbed Smile Trek. Armed with sturdy boots, a 20-pound vest carrying essentials and an Android phone with Google Maps, Winston set off on his mission in October 2011. In the last year, he has walked (yes, walked!) through Brunei, China, Laos, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam. Along the way he’s met countless individuals who have contributed to his cause, whether it was a place to stay, a hot meal or a monetary donation on his website.

Out on the road, Winston’s Android phone and Google Maps became “the hub” of his entire operation. He used Google Maps to find accurate and easy-to-use walking directions everywhere he went, whether it was through remote villages and farms, down tiny dirt roads, or across rice paddies and desolate sugar cane fields. “Walking directions in Google Maps were critical to my trek. The directions were accurate and efficient—it’s essential to take the shortest route when you’re walking 20-25 miles each day,” said Winston. “But the best part was being routed onto roads and trails through areas I otherwise never would have discovered with, say, driving directions, or even a physical map.”

In addition to using Google Maps, Winston relied on many other Google products during his trek. He used Google Latitude to keep his family, friends and supporters informed of his whereabouts, and MyTracks to record his speed, distance and the places he visited. He also used Google Translate to communicate with locals, and in one case found it essential: when bit by a stray dog outside of Bangkok, he typed "I got bit by a dog, can someone take me to a hospital?" into his app. A taxi driver took him to the hospital, where he got 11 shots!

Today, after walking 5,000 miles in 408 days, Sgt. Fiore completes his journey, with more than $ 65,000 raised for ICSF. The money will help to fund more than 200 life-saving surgeries for children in Southeast Asia and other parts of the world. If you’d like to contribute to the International Children’s Surgery Fund and Winston Fiore’s effort, we encourage you to visit smiletrek.org.

Posted by Jennifer J. Chen, Product Manager, Google Maps

The Official Google Blog

The Official Google Blog

Earlier today we posted about efforts to provide information to those affected by the former hurricane and now superstorm Sandy.

We also want to let you know that Public Alerts are now available on Google Search & Maps in your browser, on Google Maps for Android and also on Google Now for Android devices running Jellybean.

Public Alerts provide warnings for natural disasters and emergency situations. They appear based on targeted Google searches, such as [Superstorm Sandy], or with location-based search queries like [New York]. In addition to the alert, you’ll also see relevant response information, such as evacuation routes, crisis maps or shelter locations.

We were planning on announcing the new features in a few days, but wanted to get them out as soon as possible so they can be helpful to people during this time.

This is part of our continuing mission to bring emergency information to people when and where it is relevant. Public Alerts are primarily available in English for the U.S., but we are working with data providers across the world to expand their reach.

If you are searching for superstorm Sandy, you’ll see content at the top of the Search page specific to this crisis. For other searches, you’ll see public alerts where and when they are live.

We’re able to gather relevant emergency safety information thanks to a strong network of partners, including NOAA and USGS. Their commitment to open standards like the Common Alerting Protocol (CAP) is what makes this all possible. We’ve also developed partnerships to bring you even more relevant alerts in the future, including local emergency data from Nixle.

To learn more about Public Alerts, visit our Public Alerts homepage. If you’re a data provider, and would like to contribute to our efforts, please see our FAQ.

We hope that this information makes it easier for you to stay safe.

Posted by Nigel Snoad, product manager, Google Crisis Response

The Official Google Blog

Today we are launching AMBER Alerts coordinated by National Center for Missing and Exploited Children (NCMEC) in the Google Public Alerts platform. Public Alerts are designed to bring you emergency alerts when and where they’re relevant to you, and AMBER Alerts aim to help bring abducted children home safely.

If you’re using Google Search or Maps on desktop and mobile you’ll see an AMBER Alert if you search for related information in a particular location where a child has recently been abducted and an alert was issued. You’ll also see an alert if you conduct a targeted search for the situation. By increasing the availability of these alerts through our services, we hope that more people will assist in the search for children featured in AMBER Alerts and that the rates of safe recovery will rise.

AMBER Alerts will provide information about the abducted child and any other details about the case as they become available. Additional details could include the make and model of the vehicle he/she was abducted in or information about the alleged abductor.

The US Department of Justice’s AMBER Alert™ Program is a voluntary partnership between law enforcement agencies, broadcasters, transportation agencies and others to engage the entire community in the most serious child-abduction cases. We are working with NCMEC, who will provide the AMBER Alert data to Google and make it possible to display information in Public Alerts.

We’re working closely with Missing Children Europe and the Canadian Centre for Child Protection to try and scale this service to more countries. We’ll keep exploring different ways to improve child protection through innovative technologies, like what has been used to reduce exploitation and improve reporting to NCMEC.


Posted by Phil Coakley, software engineer, Google Public Alerts team

The Official Google Blog

In our ongoing effort to create the perfect map—one that’s as comprehensive, accurate and easy to use as possible—we’ve gone well beyond just the streets. Through the Street View feature on Google Maps, you’ve been able to explore panoramic views of amazing places around the world ranging from the Swiss Alps to the Amazon to Antarctica, and a variety of urban cities, university campuses, ancient ruins and ski resorts as well.

Today, demonstrating the rocky and rugged paths we’ll travel to make Google Maps even more complete, we’re collecting imagery from a place no car, trike or snowmobile has ever been before. On its first official outing, the Street View team is using the Trekker—a wearable backpack with a camera system on top—to traverse the Grand Canyon and capture 360-degree images of one of the most breathtaking natural landscapes on the planet.

The narrow ridges and steep, exposed trails of the Grand Canyon provide the perfect terrain for our newest camera system. The Trekker—which its operator controls via an Android phone and automatically gathers photos as he walks—enables the collection of high-quality imagery from places that are only accessible on foot.

This week, photos are being gathered from portions of the South Rim at Grand Canyon National Park, including the ridge, the famous Bright Angel Trail, South Kaibab Trail and more. These panoramic views will soon be live on Google Maps, giving everyone from real-life visitors to armchair travelers the opportunity to marvel at this beautiful, majestic site from the comfort of their computers or mobile devices.

So get ready for the virtual adventure that awaits! And in the meantime, we’ll keep on trekken’ and working hard to bring you panoramic imagery of more visually stunning places we have yet to explore and share on Google Maps.


Posted by Ryan Falor, Product Manager, Google Street View

The Official Google Blog