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A few months ago, we shared an engagement story about a Google engineer who used Google Maps to help coordinate an elaborate proposal to his girlfriend. It served as a great example of how Google Maps can be more than just a handy tool for directions; it can help connect you to the places and people you love.

With Valentine’s Day right around the corner, we were once again reminded of the unifying power of maps through our ongoing work with one of America’s most famous malls, Mall of America in Bloomington, Minnesota. We recently collaborated with Mall of America to conveniently bring its indoor floor plans and My Location information to Android mobile users. As the largest indoor retail space in the United States—complete with a theme park and aquarium—finding your way around Mall of America can be challenging. So we mapped it, enabling you to quickly and easily see where you are and what’s around you from the palm of your hand.

Check out the video below to see how the enormous Mall of America can be scaled down to a romantic setting for two.

Whether it’s through a customized scavenger hunt, search results for a local store with the perfect gift or the best directions to get to your date on time, we hope Google Maps helps you navigate your way to a wonderful Valentine’s Day.

(Cross-posted from the Lat Long blog)

The Official Google Blog

We’ve been thrilled to see the ways nonprofit organizations use Google+ to raise awareness about their work, as well as the ways people connect with causes on Google+. In the past couple days, several entertainers have helped start a movement for this holiday season, drawing attention to their favorite charities on Google+ using the phrase #CauseILoveEm and creatively showing their followers what they love about these nonprofit organizations.

  • Co-founder +Hugh Jackman and +Laughing Man Coffee & Tea asked people to share photos of themselves with Laughing Man’s fair trade products (the profits of which go to charity) and to sound off on living their motto, “All Be Happy,” using #CauseILoveEm to be included in a thank you photo album.
  • +Find Your Light Foundation and +Josh Groban announced the Fulfill-a-Wish campaign, spotlighting the needs of nonprofit arts organizations from across North America in videos and posts, and asking for your help fulfilling these holiday wishes.

We hope you’ll join these folks and lots of others in the Google+ community who have already started sharing their favorite nonprofits this holiday season. Say which nonprofit you like and what you like about them in a public post using the phrase #CauseILoveEm and mentioning the nonprofit’s Google+ page by typing “+” and the nonprofit’s name. Be creative and post videos, images and stories that will convince others to love them too. Through the end of December on our +Google for Nonprofits page, we’ll re-share great examples of the ways people are recognizing their favorite nonprofits and highlight some nonprofits with which you might want to connect.

If the nonprofit you care about most isn’t yet on Google+, be sure to let them know about our Google+ for Nonprofit community page that they can use to get started and learn more. Thanks in advance for caring about these organizations and doing something small to help them grow and achieve their goals during the holiday season.

The Official Google Blog

From your favorite sports highlights and dance competitions to make-up tutorials, science experiments and great movies, there’s a ton of great stuff on YouTube—over 3 billion views worth per day by last count. More and more, behind every great video is a great Channel, and with our announcement last month that more of them are coming to YouTube, we want to make it easier for you to find and keep tabs of what you want to watch.

So, today we’re introducing a new homepage, Channel design and a fresh coat of digital paint. Here are three ways these updates will improve your life on YouTube:

1. A new homepage
The YouTube homepage is your gateway to a vast entertainment universe. To help you get more into YouTube, we’re making it easier to find and follow great Channels when you arrive. On the left side of the homepage you can create your own, personal, customizable YouTube Channel line-up. Sign in, or create a YouTube account. Then you can browse recommended Channels; customize your homepage’s feed; even link your YouTube account to Google+ and Facebook to see what your friends are sharing. The new homepage feed we launched earlier this year is now front and center on the homepage. You can switch between feeds by clicking on different Channels on the left.

For step by step instructions on using the new YouTube homepage, you can go to our help center.

2. Simpler, customizable Channels
Given the homepage’s new focus on helping you find and organize your favorite Channels, we would be remiss if we didn’t update the look and feel of the Channels themselves. Today we’re launching an improved Channel design focused on what matters most: helping users find great videos. As different uploaders have different goals, we’ve created new Channel templates to meet your needs whether you produce one video a week or have thousands of videos for a fan to browse. Some partners have even uploaded videos talking about the features, or giving tips on how they’re taking advantage of the new design. To learn how to opt-in to and test this new Channel design, check out our help center.

3. A new overall design
To bring the new homepage and Channels designs together we’ve also applied a fresh coat of digital paint across the whole site. In July, we unveiled an experimental design called Cosmic Panda. We’ve used your feedback to improve our overall design, and today, we’re presenting a cleaner and simpler YouTube, with a consistent gray background, bigger video thumbnails and a more streamlined watch page.

Ready to get started? Your new YouTube is already shipped and waiting for you at, and like every new toy, we included an instruction manual (and video) to help.

Our recent Channels expansion, our grants and educational programs, and this new design are all focused on helping you discover a broader range of entertainment on YouTube. We’re always innovating and testing new stuff out to make the experience the best it can be for you. We rely on your feedback to figure out when we’ve gotten it right and when it needs further tweaks. So let us know what you think.

The Official Google Blog

Unsurprisingly (but perhaps aggravatingly so), MTV’s Jersey Shore has managed to dominate the TV/social media charts on for the second week in a row.

While some obviously have their qualms with the popular series (our editor Brad McCarty, for example, expressed his disbelief that I wasn’t immediately fired for admitting Jersey Shore is my favorite TV show, claiming that it makes him “feel a deep, profound sorrow for humanity”), the strategy behind the social success of Jersey Shore is spot-on.

Casting Producer Scott Goldstein said to me in a quick interview over Skype chat, “The owner of the production company [495 Productions, responsible for Jersey Shore], SallyAnn Salsano, is extremely savvy. She pushes the kids in the media as much as she possibly can. Each of them has a huge Twitter following.” Nicole “Snooki” Polizzi, for example, has nearly three million followers at the time of this post, while Michael “The Situation” Sorrentino comes close to nearly one million (yes, I follow them both).

Goldstein continues, “She had Vinny do an interview with Perez Hilton via Skype two days ago, while Pauly D spins for multiple radio stations across the country — he is doing a set Friday, Saturday, and Sunday on the biggest LA hip hop station this weekend — not to mention he is the opening act for the Britney Spears and Niki Minaj tour.”

How does this all tie in with Social Media?

Take a look at the Twitter feeds from the cast and you will immediately see that the Jersey Shore housemates have made a constant effort to keep their fans well-informed with both special promotions for the show as well as personal appearances and partnerships.

Take a look at this tweet from Paul “Pauly D” Delvecchio:

There are three things to note about this tweet.

  1. The first is obvious: Pauly D is clearly promoting a personal appearance via social media for his fans. Now they can join in and participate, watch, or simply be aware of his current status.
  2. He includes his partner, Power 106, in his Tweet. This is, of course, helpful to Power 106 in terms of acquiring new Twitter followers and listeners in what will hopefully ramp up their traffic.
  3. In the fine print beneath the tweet, you’ll notice that Pauly D originally sent this update via Facebook. This means that he has merged Facebook’s ability to post through Twitter’s flexible API and can now quickly and effectively reach both audiences across each platform.

From the perspective of companies or brands looking to potentially partner up with any member of the cast, the appeal is clear. The cast knows how to promote and market both themselves and their potential partners in a way that will effectively reach their massive following across all networks where Jersey Shore fans have gathered. In this way, partners of the cast are assured that millions upon millions of fresh eyes and consumers will now be attracted to their product.

The Jersey Shore cast gives back to its fans.

Being a reality TV star can be an incredibly stressful job (aside from the very awesome perks, of course). Even in the midst of their very busy success, however, the cast is constantly finding ways to give back to their fans through various social channels.

The Situation, for instance, often takes the time to retweet both the supportive words of his fans, as well as the mocking insults of his “haters“. Knowing this, both fans and haters are often rapid-firing tweets his way in an attempt to score a spot on The Situation’s Twitter feed.

Speaking of Jersey Shore fans …

Jersey Shore fans are even bigger promoters of the show than the actual cast is.

The power of Jersey Shore extends not just through the cast’s ability to manage their own following, but through their rabid and aggressive fanbase themselves. For example, moments after The Situation and Pauly D coined the new phrase “Twinning“, fans on Twitter began blasting this phrase in hashtags, soon shooting the topic into global trending status.

Jersey Shore fans continuously run with the lasting viral slang of both phrases in the series, as well as hashtags coined on the cast’s Twitter updates. Now-popular hashtag topics previously dropped by the reality TV stars such as “ShesTooYoungForYouBro” and “#LastTimeIWoreAbercrombie” are only some of the phrases that have quickly escalated into global trending status.

With so many fans and followers discussing the series, it’s almost impossible to avoid Jersey Shore news (including here on The Next Web). The accessibility of the cast through their various social channels has made it easier for fans to both reach out to and feel more personally connected with the reality TV stars.

The various platforms the Jersey Shore cast uses to broadcast to their wide network act as extensions of their personality, offering further perspective on what goes on behind-the-scenes with the cast, as well as providing fans of the series with plenty of options in terms of hearing more from their favorite voices on the show.

For any celebrity looking for tips on how to manage their following or work social marketing to their advantage, merely take a peek at Jersey Shore. As often-hated as the cast might be, they definitely know social media.

TNW Aggregated Feed

We love Lucy

Lucille Ball may have been born 100 years ago today, but her jokes are timeless. Having grown up with the comedic genius of “I Love Lucy,” it’s hard to believe that Lucy, Desi, Fred, and Ethel wrapped up the initial series in 1957. Lucy’s creativity, absurdity, and ever-changing facial expressions (especially when she was scarfing down candy, stomping on grapes or touting a new energy drink) have brought joy and laughter to generations of viewers.

We’re incredibly happy to celebrate her birthday with a doodle to highlight her brilliant career as an actress and businesswoman. Through the old-timey TV live on the homepage all day on August 6th, you can flip the six channels for a special Lucy broadcast.

Happy birthday, Lucy — we still love you!

The Official Google Blog

What Do You Love?

A while back, a few of us wanted to make a little tool that we could use to show just about anybody more of what Google makes. That led to some simple ideas, and then a few more ideas and ultimately, to a challenge: how we could connect people to products they might not know about and may find useful, but make the discovery relevant to them and keep it fun.

Playing about with that challenge produced a website—What Do You Love?—that we hope meets at least some of the challenge by demonstrating how different Google products can show you different things about any particular search query. Like always, you’re the judge, so give it a go. Type in something that you love—polar bears, space travel, pickup trucks, Lady Gaga, early Foghat—whatever strikes your fancy (for some reason, the results for cheese always crack us up, so try that if you’re momentarily stumped). No matter what it is, we’ll give you back something that will let you get even more into what you love.

The Official Google Blog

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