In 2007, 33-year-old Vuyile moved to Cape Town from rural South Africa in search of work. Unable to complete high school, he worked as a night shift security guard earning $ 500/month to support his family. During the rush hour commute from his home in Khayelitsha, Vuyile realized that he could earn extra income by selling prepaid mobile airtime vouchers to other commuters on the train.

In rural areas, it’s common to use prepaid vouchers to pay for basic services such as electricity, insurance and airtime for mobile phones. But it’s often difficult to distribute physical vouchers because of the risk of theft and fraud.

Nomanini, a startup based in South Africa, built a device that enables local entrepreneurs like Vuyile to sell prepaid mobile services in their communities. The Lula (which means “easy” in colloquial Zulu), is a portable voucher sales terminal that is used on-the-go by people ranging from taxi drivers to street vendors. It generates and prints codes which people purchase to add minutes to their mobile phones.

Today, Vuyile sells vouchers on the train for cash payment, and earns a commission weekly. Since he started using the Lula, he’s seen his monthly income increase by 20 percent.

Nomanini founders Vahid and Ali Monadjem wanted to make mobile services widely available in areas where they had been inaccessible, or where—in a region where the average person makes less than $ 200/month—people simply couldn’t afford them. By creating a low-cost and easy-to-use product, Nomanini could enable entrepreneurs in Africa to go to deep rural areas and create businesses for themselves.

In order to build a scalable and reliable backend system to keep the Lula running, Nomanini chose to run on Google App Engine. Their development team doesn’t have to spend time setting up their own servers and can instead run on the same infrastructure that powers Google’s own applications. They can focus on building their backend systems and easily deploy code to Google’s data centers. When Vuyile makes a sale, he presses a few buttons, App Engine processes the request, and the voucher prints in seconds.

Last month, 40,000 people bought airtime through the Lula, and Nomanini hopes to grow this number to 1 million per month next year. While platforms like App Engine are typically used to build web or smartphone apps, entrepreneurs like Vahid and Ali are finding innovative ways to leverage this technology by building their own devices and connecting them to App Engine. Vahid tells us: “We’re a uniquely born and bred African solution, and we have great potential to take this to the rest of Africa and wider emerging markets. We could not easily scale this fast without running on Google App Engine.”

To learn more about the technical implementation used by Nomanini, read their guest post on the Google App Engine blog.

Posted by Zafir Khan, Google App Engine
The Official Google Blog

Startups and entrepreneurs have the power to build technologies and creative solutions that transform the world and move us forward. Innovation is happening everywhere: There are approximately 400 million entrepreneurs across 54 countries, and 69 million early-stage entrepreneurs offering new products and services. As Google turns 14 this month, we’re celebrating this creative spirit and officially launching Google for Entrepreneurs, the umbrella for our several dozen programs and partnerships around the world that support startups and entrepreneurs.

Our focus is threefold:

1. Partnerships with strong organizations that serve entrepreneurs in local communities
2. Google-led programs to bring our teams and our tools directly to entrepreneurs
3. Placing relevant Google tools in the hands of startups as they are getting off the ground and ready to scale

We’re already on a roll, with current projects ranging from support for the annual journey of entrepreneurship through India by train, to partnering with a number of accelerator and incubator programs around the world, like iHub in Kenya and Le Camping in France. And, this week, we’re rolling out our newest partnership: teaming up with Women 2.0 to bring their Founder Friday events to more cities. These events bring together current and aspiring female entrepreneurs once a month to connect with mentors and one another to build community. We’re partnering to launch Founder Fridays in Detroit, New Orleans, Sao Paulo and Moscow over the next year.

To celebrate both our birthday and the spirit of entrepreneurship that’s helped get us where we are today, we are hosting our first annual Google for Entrepreneurs Week, which will bring together more than 3,000 entrepreneurs and Googlers around the world. We kicked off over the weekend with a Startup Weekend event hosted at the Google Ventures Startup Lab in Mountain View, Calif., where Bay Area entrepreneurs came together to create their own startups in 54 hours. Over the course of the next week, Googlers in 28 cities across 13 countries will be hosting an event in their communities to bring their passion and expertise to local entrepreneurs. We’re teaming with a number of partners to make this happen, including the Idea Village in New Orleans, Communitech in Waterloo, Tetuan Valley in Wroclaw, the Branson Centre of Entrepreneurship in Johannesburg and the Council Bluffs Chamber of Commerce in Iowa.

For more on these existing programs and to stay connected on upcoming events, visit google.com/entrepreneurs and follow us on G+.

Posted by Mary Grove, Head of Global Entrepreneurship Outreach

The Official Google Blog

Entrepreneurs all around the world are building technologies that empower their communities and address both local and global audiences. Last week, a team of Googlers from 10 countries gathered in Paris to spend time with entrepreneurs and startups at Le Camping, an accelerator program that’s part of Silicon Sentier, an association focused on supporting promising digital projects in the Ile de France region. We celebrated the results of the first two seasons of the program and welcomed the new startups for season three.

Le Camping’s program selects 12 new startups each season (one season lasts six months). They “camp” in what used to be the facilities of the French Stock Exchange, symbolizing the bridge between the old and the new economy. During this time, the “campers” are coached by 60 mentors, mostly entrepreneurs but also engineers. We’ve been working in partnership with Le Camping for the last two seasons to provide hands-on training and mentorship to the 12 companies in each class.

We’ve already seen great success from the program. Out of the 24 teams from first two seasons, 40 percent of the startups have raised funds, 60 percent have paying clients and all of the startups belong to a strong and reliable community. The program does not take equity in the startups or charge them to take part; all that’s required is vision, passion and the desire to address a global audience.

This is just one of our efforts to support entrepreneurs in France. Last year we also launched Startup Cafe, an online platform which provides access to educational video content from several business schools designed for entrepreneurs, tools to help start a business and, with the help of the Agency for the Creation of Entrepreneurs, a map of public organizations that can help entrepreneurs.

We believe that the Internet and entrepreneurship are key drivers of economic development. A study from the European Commission highlighted that small enterprises are the driver for growth and employment: they generate nearly 70 percent of jobs in Europe and 60 percent of economic value added. McKinsey’s “Impact of Internet on the French economy” reported that when French SMEs use more web technologies, their growth is faster, their operating revenues are higher and their profitability is stronger.

We look forward to continuing to support entrepreneurship in France and are excited to follow the progress of the teams in season three of Le Camping: Home’n’go, Explee, Sketchfab, ForgetBox, Stormz, Fleex, Veezio, JellyNote, Augment, Webshell, Poutsch, Whale Street. Stay tuned!

Posted by Elisabeth Bargès, Public Policy Manager, Google France 

The Official Google Blog

For the last three months, the NewMe Accelerator class of spring 2012 has been fully immersed in the entrepreneurial process. The NewMe “founders” have been busy working long days at The Hub in San Francisco and living together in a house nearby. The goal: to develop, design and launch new startup companies.

Last week these NewMe founders held their demo day in the Google San Francisco office, where they presented the fruits of their efforts—seven brand new companies—to an audience of more than 100 investors, entrepreneurs and supporters.

This is the second year of NewME, a program designed by founder and CEO Angela Benton to be an accelerator in Silicon Valley for minority-led startups from around the country. We’ve been delighted to participate in and sponsor both seasons.

Some NewME products have already launched in beta and are live in market. Founder Naithan Jones of AgLocal has 20 farms using the beta version of his Local Meat Lovers Service, which is running in his hometown of Kansas City and in the Bay Area. Similarly, Butlr, Ubi, Helpr, Kairos, Citizen Made and PictureMENU have all hit the ground running. In addition, the reach of NewME has gone beyond Silicon Valley. Through NewMe Communities entrepreneurs all across the U.S. have been getting together monthly to share stories and support.

Google supports NewMe as part of our Google for Entrepreneurs and Accelerate with Google programs, which help minority-owned and underrepresented small businesses use online tools to grow. We are committed to supporting diversity in entrepreneurship through great programs like NewMe, and we’re excited to continue working together to ensure diversity of perspectives, talent and experiences within the tech community.

Posted by Mary Himinkool, Head of Global Entrepreneurship Outreach

The Official Google Blog

Nashville and Silicon Valley have a lot in common. They’re both filled with smart, creative people building businesses together. Nashville’s start-up scene may be less well known, but it’s bursting with energy and creativity like the rest of the city, and on April 19, we brought our Google for Entrepreneurs program down to the home of honky tonks to learn more about how we might help out.

Google for Entrepreneurs was a full day of sessions exploring topics from how to use Google+ and Youtube to publicize your content, to ads and analytics tools for businesses to our various platforms for developers. The crowd of 430 attendees ranged from tech startups like Populr.me, which is building a beautiful HTML5 micropublishing app, to ArtistGrowth, which is creating a platform for artists to organize and monetize a music business from their phone. A group of eight enterprising Googlers led conversations on getting your business on the global map, while the Creator’s Freedom Project hosted a panel of local artists discussing how creative people can make a living using today’s technology. We closed the day by discussing how music and tech can work together to make the Internet awesome. Then, naturally, it was time to let the live music and beverages flow. For more photos, check out our web album here.

We’d like to thank all our partners Flo {thinkery}, Entrepreneur Center, Nashville Area Chamber of Commerce, Nashville Technology Council and Tennessee Film, Entertainment & Music Commission, as well as Karl Dean, the Mayor of Nashville and Beth Harwell, Speaker of the House (Tenn.) for making this event truly memorable. In one amazing day, we came together to bring the magic of Google to Nashville and made friends with one talented city. We look forward to connecting with more entrepreneurial cities around the country, and the world.

Posted by Bridgette Sexton, Global Entrepreneurship Manager

The Official Google Blog

As part of our ongoing commitment to entrepreneurship around the world, we recently took part in a worthy experiment crisscrossing India. Jagriti Yatra is an annual train journey that takes more than 400 of India’s highly motivated youth (ages 20-26) on an 15-day trip to introduce them to India’s challenges, and to the individuals and institutions that are developing unique solutions to those challenges. The goal is to inspire these young people to develop and lead social and economic entrepreneurship in their own communities. Each year, around 50 experienced professionals also join the Yatra to serve as mentors, and this year, I—along with four other Googlers—went along for the ride.

This year’s “yatris” (participants) came from all four corners of the country—rich states and poor states, urban, semi-urban and rural. A large portion came from low-income rural families, and many of them (especially the women) had fought great odds to get a good education. Now, they wanted to give back to their communities.

The trip, which began in Mumbai on December 25 and returned on January 8, covered 8,500 kilometers and made 12 stops in a route that circumnavigated the entire country. Our days began at 5:30am and ended at 11:30pm, and the majority of time was spent pounding the pavement, from villages in Orissa and Uttar Pradesh to the suburbs of Madurai and Patna.

These visits brought us face-to-face with India’s major challenges. Confronted with the stark reality of youth abandoning their farming traditions, vast open-air garbage dumps in town centers, girls dropping out of school after eighth grade and unemployed undergraduates scrounging money to bribe their way into government jobs, the yatris were even more motivated to become agents of change in their country. The Yatra has led to a diverse range of startups, both planned and pre-existing—for example, I spoke with participants taking up organic farming in their villages, and to others who were inspired to establish career mentoring programs in their communities.

As first-time sponsors of this year’s Yatra (which focused specifically on issues in healthcare, agribusiness, water and energy) we provided not only financial support, but also WiFi for the train journey and an SMS channel for Jagriti Yatra followers to get updates on the Yatra over SMS. We also helped set up the organization with a YouTube channel and a Google+ page so they could chronicle and share their journey with the wider world.

Throughout, the energy of the group was incredible; everyone was infused with the feeling that all things are possible if you persist. Jagriti Yatra has become the event for college students and would-be young entrepreneurs to participate in (this year, the organization received 3,200 applications for less than 500 spots). It was great to see so many young people focused on making a positive impact on society through entrepreneurship.

For more personal stories from the journey, visit the Jagriti Yatra Google+ page. To register for next year’s journey, visit Jagriti Yatra’s registration page.

Posted by Adhi Kesarla, Principal, New Business Development

The Official Google Blog