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In 2007, 33-year-old Vuyile moved to Cape Town from rural South Africa in search of work. Unable to complete high school, he worked as a night shift security guard earning $ 500/month to support his family. During the rush hour commute from his home in Khayelitsha, Vuyile realized that he could earn extra income by selling prepaid mobile airtime vouchers to other commuters on the train.
In rural areas, it’s common to use prepaid vouchers to pay for basic services such as electricity, insurance and airtime for mobile phones. But it’s often difficult to distribute physical vouchers because of the risk of theft and fraud.
Nomanini, a startup based in South Africa, built a device that enables local entrepreneurs like Vuyile to sell prepaid mobile services in their communities. The Lula (which means “easy” in colloquial Zulu), is a portable voucher sales terminal that is used on-the-go by people ranging from taxi drivers to street vendors. It generates and prints codes which people purchase to add minutes to their mobile phones.
Today, Vuyile sells vouchers on the train for cash payment, and earns a commission weekly. Since he started using the Lula, he’s seen his monthly income increase by 20 percent.
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Nomanini founders Vahid and Ali Monadjem wanted to make mobile services widely available in areas where they had been inaccessible, or where—in a region where the average person makes less than $ 200/month—people simply couldn’t afford them. By creating a low-cost and easy-to-use product, Nomanini could enable entrepreneurs in Africa to go to deep rural areas and create businesses for themselves.
In order to build a scalable and reliable backend system to keep the Lula running, Nomanini chose to run on Google App Engine. Their development team doesn’t have to spend time setting up their own servers and can instead run on the same infrastructure that powers Google’s own applications. They can focus on building their backend systems and easily deploy code to Google’s data centers. When Vuyile makes a sale, he presses a few buttons, App Engine processes the request, and the voucher prints in seconds.
Last month, 40,000 people bought airtime through the Lula, and Nomanini hopes to grow this number to 1 million per month next year. While platforms like App Engine are typically used to build web or smartphone apps, entrepreneurs like Vahid and Ali are finding innovative ways to leverage this technology by building their own devices and connecting them to App Engine. Vahid tells us: “We’re a uniquely born and bred African solution, and we have great potential to take this to the rest of Africa and wider emerging markets. We could not easily scale this fast without running on Google App Engine.”
To learn more about the technical implementation used by Nomanini, read their guest post on the Google App Engine blog.
You probably hear terms like “the cloud” or “cloud computing” being used a lot these days. While the idea of the cloud may seem abstract, many things you already do on your computer and smartphone today, such as email, photo sharing and video streaming, are made possible by the cloud.
At the heart of it, Google is about cloud computing—helping people live online and get things done in the cloud. Whether you need to add “milk” to a shared shopping list from the train, collaborate with your teammate back in the office to finish your presentation from a hotel lobby, or chat face-to-face with your mom from halfway around the world, we believe that getting stuff done in the cloud is a better way. We like to call it “going Google.”
We’ve built cloud-based tools like Gmail, Google Calendar and Google Docs to help you connect and collaborate online with others more quickly and easily, without having to deal with the hassles and frustrations of installing and managing traditional software. Last week’s launch of Google Drive is the next step: Google Drive brings together many Google services—documents, spreadsheets, images and more—all in one place so you can easily create, collaborate, and share in real-time. Files are saved automatically, and friends, teammates, roommates, families and co-workers can do things together—even when they’re not. If you haven’t already tried it, Google Drive is a great place to start going Google.
Today, hundreds of millions of people, including 16 million students and teachers at 66 of the top 100 U.S. universities, employees at more than 4 million businesses worldwide including Burberry, Costco and National Geographic (and maybe even your 13-year-old daughter and her entire soccer team) have all already gone Google.
If you’re going Google to build a company, great. If you write your grand opus poem, even better. If you have to turn a project around from different time zones overnight, awesome. And if you video-chat with grandma while you do—well, that’s just showing off.
So go on. See what it’s like to get stuff done and go Google.
Last April, we announced our plans for Google Cloud Print (GCP), the service that powers printing on Chromebooks as well as a new generation of connected apps and devices. The goal of GCP is to enable simple, secure printing from any app on any device to any printer—and with the latest cloud-ready printers, you can also print without using drivers or cables.
Since launching earlier this year, we’ve seen a surge of enthusiasm from users and developers. More than 6 million printers have already been connected to GCP using Google Chrome; dozens of cloud-ready printers have been released or announced by manufacturers like Epson, HP and Kodak; and the developer community has released a flurry of apps and extensions to enable cloud printing from both Android and iOS.
While developers and printer manufacturers have embraced GCP, we’ve also released a variety of improvements to the service. You can now share and control access to your printers so your friends and family can use them too. With “Save to Google Docs,” it’s easy to save your online receipts and confirmation pages to an archive in the cloud. The management page has a new tablet-friendly design and a “Print” button so you can upload and print files to your cloud printers from anywhere.
Finally, webmasters can add the print button element to their site to enable printing functionality for tablets and mobile phones.
People with Chromebooks have always had access to the latest and greatest Google Cloud Print features, but today, we’ve reached a new milestone: starting with the latest release of Chrome, anyone using the browser on Windows, Mac and Linux will be able to print any webpage to Google Cloud Print. We’ve also turned on print preview for Chromebooks, so you’ll get the same familiar experience wherever you use Chrome.
In the coming months, we’ll enable GCP from more Google products and work with partners to add more printers and printing services. Happy printing!
Last month 350 CIOs and thousands of live stream viewers joined us for Atmosphere 2011, our annual cloud event. Leading companies from around the world came to explore how businesses are using the web to drive collaboration, innovation and growth in their organizations. In case you missed them, the keynotes are now available on our YouTube channel. You can watch the entire conference in order on the Atmosphere playlist.
This year’s speakers included a best-selling author, award-winning computer scientists, Google executives and product managers, and several Google Apps customers including Flint Waters, CIO of the state of Wyoming, Bryson Koehler, SVP of Global Revenue and Guest Technology at IHG, Michael O’Brien, CIO of Journal Communications and Christine Atkins, VP of Group IT at Ahold.
One of the highlights was listening to Christine Atkins talk about Ahold’s experience moving 55,000 users to Google Apps and how, in her words, “Google Apps is helping us deliver on the promise that we’ve all been seeking: that of strong collaboration platforms that help our company come together and work together.” You can watch Christine’s presentation here:
We’ve worked hard to reduce the amount of energy our services use. In fact, to provide you with Google products for a month—not just search, but Google+, Gmail, YouTube and everything else we have to offer—our servers use less energy per user than a light left on for three hours. And, because we’ve been a carbon-neutral company since 2007, even that small amount of energy is offset completely, so the carbon footprint of your life on Google is zero.
We’ve learned a lot in the process of reducing our environmental impact, so we’ve added a new section called “The Big Picture” to our Google Green site with numbers on our annual energy use and carbon footprint.
We started the process of getting to zero by making sure our operations use as little energy as possible. For the last decade, energy use has been an obsession. We’ve designed and built some of the most efficient servers and data centers in the world—using half the electricity of a typical data center. Our newest facility in Hamina, Finland, opening this weekend, uses a unique seawater cooling system that requires very little electricity.
Whenever possible, we use renewable energy. We have a large solar panel installation at our Mountain View campus, and we’ve purchased the output of two wind farms to power our data centers. For the greenhouse gas emissions we can’t eliminate, we purchase high-quality carbon offsets.
But we’re not stopping there. By investing hundreds of millions of dollars in renewable energy projects and companies, we’re helping to create 1.7 GW of renewable power. That’s the same amount of energy used to power over 350,000 homes, and far more than what our operations consume.
Finally, our products can help people reduce their own carbon footprints. The study (PDF) we released yesterday on Gmail is just one example of how cloud-based services can be much more energy efficient than locally hosted services helping businesses cut their electricity bills.
Visit our Google Green site to find out more.
(Cross-posted on the European Public Policy and Green Blogs)
(Cross-posted on Gmail, Green and Enterprise blogs)
Cloud computing is secure, simple, keeps you productive and saves you money. But the cloud can also save energy. A recent report by the Carbon Disclosure Project (CDP) and Verdantix estimates that cloud computing has the potential to reduce global carbon emissions by millions of metric tons. And Jonathan Koomey, a consulting professor at Stanford who has led several studies on data center energy use, has written that for many enterprises, the cloud “is significantly more energy efficient than using in-house data centers.”
Because we’re committed to sustainability, we sharpened our pencils and looked at our own services to see how they stack up against the alternatives.
We compared Gmail to the traditional enterprise email solutions it’s replaced for more than 4 million businesses. The results were clear: switching to Gmail can be almost 80 times more energy efficient (PDF) than running in-house email. This is because cloud-based services are typically housed in highly efficient data centers that operate at higher server utilization rates and use hardware and software that’s built specifically for the services they provide—conditions that small businesses are rarely able to create on their own.
If you’re more of a romantic than a businessperson, think of it this way: It takes more energy to send a message in a bottle than it does to use Gmail for a year, as long as you count (PDF) the energy used to make the bottle and the wine you drank.
We ran a similar calculation for YouTube and the results are even more striking: the servers needed to play one minute of YouTube consume about 0.0002 kWh of energy. To put that in perspective, it takes about eight seconds for the human body to burn off that same amount. You’d have to watch YouTube for three straight days for our servers to consume the amount of energy required to manufacture, package and ship a single DVD.
In calculating these numbers, we included the energy used by all the Google infrastructure supporting Gmail and YouTube. Of course, your own laptop or phone also consumes energy while you’re accessing Google, so it’s important to choose an efficient model.
There’s still a lot to learn about the global impacts of cloud computing, but one thing we can say with certainty: bit for bit, email for email, and video for video, it’s more efficient in the cloud.
(Cross-posted from the European Public Policy Blog)
Data centers are very important to us—they’re critical to the cloud services we deliver. Over the last 12 years, we’ve put a lot of effort into minimizing the amount of energy, water and other resources we use—because it makes financial sense, and because it’s good for the environment too. That work means that today, we use half the energy of a typical industry data center.
Last week, we brought together more than 150 industry professionals in Zürich, Switzerland for our second conference on data center efficiency. Since our first conference two years ago in the U.S., the industry’s come a long way, with large operators now very focused on energy efficiency.
With “free cooling” we can dramatically reduce energy consumption by using the local environment to cool servers, instead of energy-intensive chillers. In our data centers we use both air cooling and evaporative cooling—and we revealed the details of the seawater cooling system we’ve custom-engineered for our new data center in Hamina, Finland.
Google is lucky enough to have the resources and experts to continually improve efficiency. But around 70% of the world’s data centers are operated by companies that probably don’t.
That’s why we shared five simple and low-cost steps that any company, large or small, can use. These include using plastic meat locker curtains to separate hot and cold air, or welding your own air-conditioning chimney out of cheap sheet metal. These techniques are proven to increase energy efficiency, reduce electricity consumption and improve environmental footprint.
We also announced that we’re now participating in the European Commission’s Code of Conduct for Data Centres, a framework for designing and operating data centers efficiently. It ties in closely with the way we build and run our facilities, and has a robust checklist of efficiency best practices that are well worth trying out.
The main take-away was that there is no magic in data center efficiency. With the right information and a bit of creativity, anyone can make their computing infrastructure efficient. If you operate a data center or server room, please visit our website and make use of the techniques we’ve outlined. Videos of all the presentations from the Summit will be available on the site next week.
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