Archive for May, 2011

netstories.com – The second lesson on making money from your online videos. This installment explains how to populate your video with ads through your blog.
Video Rating: 4 / 5

Samsung has begun mass producing its active-matrix organic light-emitting diode (AMOLED) panels in its new factory, two months ahead of schedule, as it attempts to cope with demand for the latest wave of smartphones and tablets.

Samsung announced in September 2010 that it would open its new $ 2.1 billion facility in July increasing production output tenfold as a result. With sales of the company’s Galaxy S II smartphone already topping one million units in its home country alone, Samsung is able to boost its AMOLED production from 3 million units per month, up to 30 million in the same period.

The increase in production will better equip Samsung to be able to handle orders from rival smartphone vendors, with Taiwan-based smartphone manufacturer HTC partnering with the company in the past.

Additional reports suggest that Apple is also in negotiations with the Korean electronics giant to supply panels for its iPad tablets after it emerged that its current partner LG was forced to reduce shipments of LCD panels in Q1 because of a light leakage problem.

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3 Plugins to Promote Your Best Content

The goal of blogging is to offer value to your readers. If you don’t give your readers what they want, well, to put it bluntly: they’ll go find it somewhere else. You want to be a resource for those scouring the web for information. Creating easy ways for your readers to navigate your site and … Continue Reading
Best WordPress Plugins

​How to quadruple a conversion rate

We’re big fans of increasing conversion rates. The bigger the increase, the happier we are. So we were delighted when Conversion Rate Experts, one of our Website Optimizer Authorized Consultants, told us how they recently quadrupled Voices.com’s conversion rate from under 5% to 22%.
You can read all about how they did it on their website, which I strongly encourage you to do. Come back after you’ve finished reading. We’ll wait.
OK, done reading? You probably got some great ideas on what you can do to improve your site.
Here’s CRE’s summation of key lessons:
  • Find out why customers aren’t converting; don’t just guess. If you don’t know what their objections are, your chances of overcoming them are very slim.

  • Don’t “hide your light under a bushel.” If your company is the best at something—and if you have proof—make certain the proof is prominently placed on your website.
  • Consider segmenting your visitors. How do you know whether to segment visitors? If your most common “visitor intentions” can’t be addressed with the same message, you should segment them. Similarly, if you have more than one type of visitor, and they can’t all be served by the same message, you’ll probably have to segment them. Beware that segmentation can create a lot of extra work, so only do it if you absolutely have to.
  • People don’t buy what they don’t understand. Clearly explain your service, so the prospect is more likely to feel in control and take action.
  • Sometimes video is the best medium for explaining things—and for providing proof. Web video needn’t cost a lot, as we’ll reveal soon (subscribe to our newsletter to receive details). Screen capture videos can easily be carried out using Camtasia (for PC) or Screenflow (which is our preferred option for Mac).
The Big Lesson
For me, the biggest lesson from this story is that quadrupling a conversion rate is hard work. Let’s break this up a bit:
Know your (client’s) customer
CRE has a lot of experience in improving websites, but the first thing they did was work to understand the customer. They ran surveys, they spoke with the Voices.com CEO, they dug deep into the web analytics, all to find out what customers were thinking when they visited the website.
Time and again, the greatest conversion rate increases I’ve seen have come from a better understanding of the customer. So, take the time to really get inside your customers’ heads.
Avoid the Spaghetti Strategy
If you want to radically increase your conversion rate, you can’t just throw up a test with two new images and three new headlines like pieces of spaghetti and hope that they stick. You need to put thought into how you can improve conversion rate, and you need to know your customer.
Don’t stop at the first test
Conversion Rate Experts didn’t go from 5% to 22% with one test. It wasn’t two, three, or even five tests. The 400% increase is the result of 11 tests. Maybe more importantly, these tests spanned the entire conversion funnel and didn’t just focus on the landing pages. By continuing to learn more about the customer and methodical testing, CRE achieved great results. Testing isn’t a one time thing, and it takes a few iterations to get the biggest wins.
It may be hard work, but as Voices.com’s results show, it’s worth the effort.


Google Website Optimizer Blog

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1,000 Ways to Make Money
The Ultimate encyclopedia of money making ideas! Possibly the easiest-to-sell item ever developed for the web!
1,000 Ways to Make Money

Back in February, we brought you news of the launch of NVIDIA’s new quad-core Tegra mobile processor, a processing unit that at the time was able to run 1440p content running on a 2560 x 16000 panel, a setup not currently realised by vendors.

The electronics company has returned to demonstrate the capabilities of its processor, this time showing how the Kal-El – with its 12-core GeForce GPU – is able to render real-time dynamic lighting at Computex 2011 this week.

In the demonstration, NVIDIA takes the viewer through its homegrown game Glowball, which is running on an Android Honeycomb tablet. The game requires the user to roll a glowing ball around set levels, crashing it into set locations to progress to the next level. To showcase the processing power of its chipset, NVIDIA creates a light-source within the ball which impacts its surrounding environment in real-time, instead of relying on default animations which may have been used for a single or dual-core processor.

The Kal-El processor is expected to launch in August, coming to market months before it competition. NVIDIA will also make Glowball available upon release, allowing Kal-El tablet owners to get an idea of what their new quad-core tablet (or smartphone) can do.

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WordPress 3.1.1

WordPress 3.1.1 is now available. This maintenance and security release fixes almost thirty issues in 3.1, including:

  • Some security hardening to media uploads
  • Performance improvements
  • Fixes for IIS6 support
  • Fixes for taxonomy and PATHINFO (/index.php/) permalinks
  • Fixes for various query and taxonomy edge cases that caused some plugin compatibility issues

Version 3.1.1 also addresses three security issues discovered by WordPress core developers Jon Cave and Peter Westwood, of our security team. The first hardens CSRF prevention in the media uploader. The second avoids a PHP crash in certain environments when handling devilishly devised links in comments, and the third addresses an XSS flaw.

We suggest you update to 3.1.1 promptly. Download 3.1.1 or update automatically from the Dashboard → Updates menu in your site’s admin area.

Our release haiku:

Only the geeks know
What half this stuff even means
Don’t worry — update

WordPress News

YouTube highlights 5/26

This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular updates on new product features, interesting programs to watch and tips you can use to grow your audience on YouTube. Just look for the label “YouTube Highlights” and subscribe to the series. – Ed.

One busy six-year-old
The first video posted on YouTube.com was a 19-second video called Me at the Zoo. Six years later, more than 48 hours of video are uploaded every single minute, representing a 100% increase over last year alone. As YouTube continues to grow, we’re invested in bringing you more content, innovative tools and an increasingly effective platform to tell your stories. Read more about the past six years of YouTube on our blog.


Interviews in outer space
Last Thursday, Space Shuttle Endeavour and International Space Station astronauts answered questions submitted by YouTube fans during their first live interview from space shuttle STS-134. The astronauts answered questions ranging from social media and new technology to the challenges of leaving family behind—and they even performed a group somersault. Watch the full interview presented by PBS on YouTube.

Caps, gowns and pearls of wisdom
Graduation season is here, which means lots of commencement speeches. YouTube houses a vast repository of commencement addresses, and through YouTube EDU, colleges and universities have uploaded more than 1,600 videos to their own channels. Pick up some sage advice by checking out these star-studded commencement speeches.

The value of views
We announced a change to the way advertisers pay for Promoted Video ads on YouTube. Rather than paying on a per click basis, we’ll move this ad format to a cost-per-view (CPV) basis, meaning advertisers only pay when viewers click on their ad and watch the featured video. We hope CPV formats help to better align video ads with advertisers’ goals of driving trackable video viewership. Read more here.

This week in trends
Here are two of our favorite videos this week:


The Official Google Blog

Dr Mensa Otabil discusses the importance of observing and monitoring social needs and trends in improving your income. Find out more about this in ‘Growing Multiple Income Streams’.
Video Rating: 0 / 5

Many of us are preparing our journey to San Francisco for Apple’s World Wide Developer Conference. It hopefully brings us at least a preview of iOS 5. And iCloud. And so much more.

So it comes as no surprise, that this week in iOS development has been pretty slow.

  • Last week I pointed out that from my discussion with peers I learned, that many still struggle with subtle memory management details and the inner workings of at least parts of Objective-C. In iOS 4, Apple introduced a new language construct, called Blocks. Joachim Bengtsson has what I regard as the most comprehensive and clearly written introduction to Blocks. It’s a little bit hard to digest, but I highly recommend giving it a try. Thanks to @lippling for the tip.
  • When Tweetie Twitter hit the iPad, the blogosphere was abuzz about its remarkably fresh user interface. Ever wondered how it’s created? Aaron Brethorst explains how to build the Twitter iPad user experience. GitHub hosted source code included!
  • Nielsen Norman Group published a 116 long pages report on iPad Apps and Website Usability. The free download is based on “two rounds of usability studies with real users, reporting how they actually used a broad variety of iPad apps as well as websites accessed on the iPad”. I admit, it’s a massive read for those of us, who like to code. But if you happen to be on a plane to San Francisco next week anyway, you might really want to dive into it. Thanks to @jdandrea for this and the one before.
  • If you are still with us after heaving read the Nielsen Norman Group’s report, Guy English has a fascinating article in which he revisits a five years old Ars Technica post. It deals with the history of Objective-C, its possible shortcomings and what Apple should do, to further evolve the language into a good direction. You just want his conclusion? Here we go: “I believe that UIKit and AppKit (well, mostly) are well enough abstracted that they can serve their purpose for many more years.”
  • This week, one of my customers was complaining that in one of the apps I’ve created, the ringtone mute switch was also killing the media player’s audio when playing back video. Not only is this contrary to how Apple’s own YouTube app behaves, it really tends to confuse users. Unfortunately, it also is the media player’s default behavior! Turns out, the fix is pretty easy. Find my explanation here.
  • Many developers use the open source ShareKit to integrate into Facebook, Twitter and other parts of the Social Web. Last week we experienced yet another breaking change in Facebook’s APIs, causing ShareKit to stop working. Apparently, a fix has been submitted to GitHub. I was not able to confirm it myself as of this writing, so if you’ve updated ShareKit and it works – or doesn’t – please let us know in the comments.

That’s it for week 21 in iOS Development.

Should you stumble upon anything great we should cover in next week’s rundown, please tip me over at Twitter (@24z).

Last but not least, for those of you attending WWDC, Mac Indie has The Definitive WWDC’11 Party & Event List.

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